The 47-point Google Ads audit checklist we use on every client
Before we touch bids, budgets, or creative, we score every Google Ads account against 47 checkpoints — tracking, structure, keywords, ads, landing pages, and reporting. This is the exact framework our senior strategists use on day one.
- Tracking and conversion integrity (12 checks)
- Account structure and budget allocation (9 checks)
- Keywords, match types, and negatives (8 checks)
- Ads, extensions, and landing alignment (10 checks)
- Reporting and optimization hygiene (8 checks)
Who this is for
SMB owners and marketing leads running Google Ads in the US or UK who suspect the dashboard looks better than the bank account. Score yourself before hiring anyone.
How to use it
Work through each section honestly. Anything marked fail is a leak — fix tracking before scaling spend. Bring your scored checklist to our free audit if you want a second opinion.
Want this run on your accounts?
The checklist is free. Applying it properly takes senior time — that's what our audits are for.
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