Meta CAPI setup — the exact server-side tracking spec
Browser Pixel data is incomplete — especially in the US. This technical brief documents how we implement Meta Conversions API with event deduplication, domain verification, and offline matching.
- Pixel + CAPI dual firing with shared event_id
- GTM server-side container architecture
- Event match quality parameters
- Test Events validation workflow
For developers and marketing ops
Written for the person implementing tags — not a high-level overview. Includes the event list we standardize across SMB engagements.
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