How do you structure Google Ads for dealers and workshops?

By intent and margin — branded, model-specific, service labor, parts, and geo split so budget flows to high-margin jobs. PMax and Search evaluated separately, not blended into one ROAS number.

Can you track phone calls and WhatsApp from automotive ads?

Yes — GTM, call tracking, and offline conversion imports wired to how customers actually book. KL Tint Studio rebuilt attribution across four branches before ROAS climbed to 7.75× in March 2026.

Do you manage multi-branch automotive accounts?

We separate campaigns by branch and service tier where needed. One blended account optimizing for all locations usually hides which branches and services actually pay back.

What automotive Google Ads results has Zenos delivered?

KL Tint Studio — four-branch PPF and tint studio in Malaysia — hit 7.75× ROAS and 1,402 monthly conversions after a tracking-first rebuild. See the full case study on our Work page.

Google Ads · Automotive

Google Ads for automotive — search intent split by margin, not model year alone.

Dealers, workshops, and automotive services need Search and PMax structured around service labor, parts margin, and geo — with tracking that credits phone calls and booked jobs.

Free Google Ads audit Automotive overview

Challenges

Why automotive needs different google ads

Automotive market dynamics

Dealer and workshop marketing competes on price-led search and aggregator listings — margin erodes when every click lands on a generic offer page.

Google Ads done in isolation

Most automotive businesses run google ads without connecting to CRM, calls, or margin by offer — optimizations look good in-platform and don't show up in revenue.

Approach

How Zenos runs it

Industry-specific strategy

We separate branded, model-specific, service, and parts intent so budget flows to high-margin jobs and inventory you actually want to move.

Google Ads execution

Senior strategists run google ads with weekly reviews, documented changes, and reporting tied to pipeline — not slide decks.

Process

First 30 days — Google Ads for automotive

Phase 1

Audit & attribution baseline

We review account structure, conversion events, and offline signals against how customers actually book — calls, forms, and CRM stages. You get a written scorecard and Loom walkthrough within 24 hours.

Phase 2

Intent-based restructure

Campaigns split by service tier, geography, and margin — not one blended budget optimizing toward the cheapest click. Search and Performance Max get separate evaluation criteria.

Phase 3

Tracking & conversion wiring

GTM, call tracking, and offline imports wired to the events that matter. No launch until the dashboard can credit revenue, not just platform conversions.

Phase 4