Meta Ads

Meta Ads and attribution guides that survive iOS.

CAPI implementation, event deduplication, creative testing, and funnel architecture — server-side tracking done properly.

2 articles published

Meta AdsUK9 min

Meta CAPI for UK brands — server-side tracking after iOS privacy changes

Browser Pixel data under-reports UK conversions. How to implement Meta Conversions API with deduplication, offline events, and event match quality that Smart Bidding can trust.

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Meta AdsUS9 min

Meta CAPI for US brands — server-side tracking that survives iOS

Browser Pixel data is incomplete. How US brands implement Meta Conversions API with deduplication, offline events, and clean event match quality.

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Engagement looks fine while lead quality has been quietly declining since 2021. We rebuild Meta tracking with server-sid

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